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The Wool Channel

Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.


Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways. 

We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages. 

If there’s a wool connection, we go there. 

You can support wool advocacy by joining the Foundation Flock

Or join 7000+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.

Featured Posts

Members Free

New Quiz: Wooly Words and Proverbs

Let's give your vocabulary a work-out!

New Quiz: Wooly Words and Proverbs

Recent Posts

Members Free

The Wool Wire | March 13, 2025

Strengthening concrete, replacing peat, repelling molten metal splashes, tying our shoelaces, and the story of Munsingwear

Two lambs relaxing in spring grass, enjoying the shelter of a stone wall behind them.
Members Free

Flock Talk in One Hour

See you soon!

Flock Talk in One Hour
Members Free

The Wool Wire | February 27, 2025

Wool finds its way into everything from pots and pellets to hot tubs and high-tech campers.

The Wool Wire | February 27, 2025
Members Free

Flock Talk on Friday!

Let's escape into the world of wool, yarn, and the artistry of high fashion for an hour.

Flock Talk on Friday!